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It was a bit overwhelming as far as the amount of people to get shots for somebody. On the sidewalk and across the street, there was anywhere from like 15 to maybe even 50 dudes out there. It was like a 2 or 3 story brick building, kind of a warehouse. Not on set, because none of those guys were on set. I was more into skateboarding, punk rock, hip-hop….I don’t think I’ve heard an entire album.Īt that time, paparazzi culture was arguably its most insane, and that video was at the forefront of TMZ culture.
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It was an unconventional job.ĭid you learn at that time that it was a Britney shoot?īy the time I talked to Jake, I’d known. Can you do it?’ And I’m like ‘Yeah, sure.’ It was kind of those fly-by moments. He’s like ‘We need a photographer for set. Right away, he said ‘You still shooting photos?’ I came out here to help out Uncle Johnny” - he’s not my uncle, but everyone calls him that. I said ‘Yeah, sure, I’ll come help you out to be a key grip.’ We get to set, and it turns out that Jake, the director, is somebody that I’ve known for a long time from skateboarding. One of my good friends needed help on a music video. I work in various aspects: TV, film, documentaries, portraits - I made a lot of connections. He was also kind enough to share some exclusive new photos from behind-the-scenes of “Gimme More.” I spoke to Theo about that day, the seemingly shady situation on set, and what, if anything, we didn’t get to see from the outside. “The whole experience was very surreal and eye opening to say the least,” he wrote. Naturally, I had to know more ( moah). She’s rebounded since, of course: “Britney’s back” became a narrative used with each album cycle until, finally, time distanced Britney from those late night paparazzi chases and her career took shape as a full-time Las Vegas headlining entertainer. But “Gimme More” remains mysterious as ever, as more fragments of the video surfaced over the years.įans turned to conspiracy theories to justify the unfinished-feeling final product: What was that outfit she wore on the sidewalk, and why didn’t it make it into the video? Was there a funeral scene? Was she acting erratic on-set? Why were there different cuts of her pole-dancing? Surely that wasn’t it.Ī few months ago, Theo Hand, a photographer largely rooted in the skateboarding world who was unexpectedly enlisted as the on-set photographer that day, posted a photo on Instagram of Britney filming one of the unreleased scenes of “Gimme More.” Coupled with her wobbly, critically panned performance of the song at the 2007 MTV VMAs that year, the state of Britney’s career never felt more dire. It’s a gritty clip, as the brunette pop princess twirls, hair-flips and giggles ominously to herself on a stripper pole alongside her dancers - a major departure from the high-gloss pop videos that colored her discography up until that point. In that time came a masterpiece: Blackout, and the Jake Sarfaty-directed music video for “Gimme More,” the lead single from Britney’s icy robo-opus, has since been cemented in her catalog as an iconic, rebellious relic of that dark era. She was effectively ostracized from society by her own fame. In 2007, following her divorce from Kevin Federline, Britney couldn’t step out on the scene without being flanked by scores of paparazzi, shouting and running and tripping over themselves, all trying to get a piece of her as she did even the most basic things: gas station bathroom breaks, shopping trips to the mall and pitstops for Starbucks frappes became loud, frightening flashbulb blitzes. It wasn’t so long ago, however, that her life was, truly, a circus. “They want more? Well, I’ll give ’em more…”īritney Spears can order ice cream off the streets of New York City, teach dance classes to little girls on weekends and nearly drown while frolicking unattended in 6-foot waves on the shores of Hawaii.